Access Tango card gift card rewards
Follow the steps below to access Tango card gift card rewards:
From the left navigation menu, click CRM Setup and click Integrations.
Click 3rd Party Gift Card Provider for details on the integration.
📌Note: Initial Tango Card configuration must be completed by the SHR team. Hotels and brands manage funding, catalog selection, and guest communications independently.
Overview of Tango card gift card rewards
Tango card integration enables hotels to reward loyalty members with digital gift cards from a global catalog of brands. The CRM handles all guest communications, segment-based targeting, and automated distribution, while Tango card manages fulfillment.
What you can do with Tango card gift card rewards
Outlined below are an overview of what Tango card gift card rewards can do.
Reward guests for repeat stays, referrals, survey completion, and milestone achievements.
Deliver branded redemption experiences through custom landing pages.
Automate reward distribution based on segment membership.
Manage all guest communications directly within the CRM.
Choose from thousands of gift card brands across multiple currencies.
Example of a guest journey.
Outlined below is an example of a guest journey.
Guest completes qualifying activity for example ten stays in twelve months.
CRM identifies qualifying members through segment filters.
CRM sends notification email with custom Tango Card reward link.
Guest clicks link and arrives at branded landing page.
Guest selects preferred gift card from available catalog.
Tango Card issues and delivers gift card to guest.
Requirements and prerequisites before using Tango Card rewards
Before using Tango Card rewards, ensure the following:
Contract and subscription:
Tango Card integration and subscription fees added to SHR contract.
Active CRM Guest Recognition module or loyalty program.
Tango card account:
Establish direct account with Tango Card.
Fund account independently, SHR does not manage funding.
Complete account setup to receive API credentials.
Configuration by SHR Team:
Interface configuration in CRM.
Custom reward link creation for guest communications.
API endpoint and credential setup.
Assets required for custom reward link:
Custom reward link card image.
High-resolution logo for landing page.
Brand colors and optional custom messaging.
Gift card catalog selections.
Instructions on custom reward link creation
Outlined below are instructions on custom reward link creation.
Gather assets for custom reward link
Prepare the following assets before requesting custom reward link creation from the SHR team:
Custom reward link card image
File format: JPEG, PNG, or vector-based EPS.
Minimum dimensions: 1200px (W) × 755px (H).
Name: Descriptive reward link name for example Grand Hotel Rewards Link.
High-resolution logo for landing page
File format: JPEG, PNG, or vector-based EPS.
Resolution: 300 dpi.
Dimensions: 278px × 178px.
Background color, this is optional
Provide hex color code for landing page background.
Custom Text Fields, this is optional
Two text fields available for custom messaging on landing page.
Examples: reward title and personalized gift message.
Gift card catalog selections
Choose which brands will be available to guests.
All selections must use the same country and currency.
Full catalog available at: Tango Card Reward Catalog
Option to hide competitor gift cards.
Workflow after asset submission
SHR team creates mock-up for confirmation.
Mock-up sent to Tango Card for final approval.
Custom reward link created and provided to hotel.
Configure point conversion rules
Follow the steps below to set the exchange rate for converting loyalty points to gift card dollar value.
From the left navigation menu, click Loyalty Setup and click Point Conversion.
Click Add New Conversion Rule.
Enter the Points to Base Currency Conversion Rate.
For example: If 100 points = $1.00, enter 0.01 or if 1 point = $1.00, enter 1.00.
Click Save.
📌Note: This conversion rate determines how many points are required for each gift card value offered to guests.
Create reward notification email
Create the email template that will notify guests of their gift card reward.
From the left navigation menu, click CRM Setup and click Administrative Email Setup.
Click Add Email Template.
Configure basic email settings:
Email name: Internal reference name.
Subject line: Guest-facing subject.
Email type: Select appropriate type for reward notification.
In the email body, insert the custom reward link provided by SHR.
Add personalization tags as needed:
{firstname} – Guest first name.
{rewardExternalName} – Reward name.
{tangoCardAmount} – Gift card value.
Upload any additional branding elements or images.
Add translations for all supported languages.
Click Preview to test rendering.
Click Save.
🤓Tip: Use the {tangoCardRewardName} tag to dynamically display the selected gift card brand if using Tango Card's email template option.
Create partner reward rule
Create the reward rule that defines when and how gift cards are issued.
From the left navigation menu, click Loyalty Setup and click Reward Formula Setup.
Click Add Reward Rule.
Configure general information:
Reward code: Unique identifier for example GIFTCARD-10STAY).
Reward type: Select partner reward.
Internal reward name: Name visible to hotel staff.
External reward name: Name visible to guests.
Reward description: Optional guest-facing description.
Configure issuance settings:
Dates: Start and end dates for reward availability.
Issuance trigger: When reward should be issued.
Manual or campaign.
After specific event.
Based on segment membership.
Select the email template.
Click Save and Close.
⚠️Important: Partner Reward type must be selected for Tango Card integration to function properly.
Associate reward with segment, this is optional
Automate reward issuance by linking the reward rule to a segment.
From the left navigation menu, click Segments.
Select or create a segment that identifies qualifying guests.
For example: Members with ten completed stays in twelve months.
In the segment Details tab, locate Reward Rule.
Select the reward rule.
Configure Send Reward Email By Campaign:
No (default): Automatic email sent when guest is added to segment.
Yes: Reward issued but email must be sent via campaign.
Click Save and Close.
📌Note: Guests added to this segment will automatically receive the reward and notification email, if automatic sending is enabled.
Enable gift card page in guest portal
Allow guests to redeem points for gift cards directly through the guest portal.
From the left navigation menu, click CRM and click Guest Portal Setup and click Custom Menu.
Locate the GiftCard menu code.
Ensure Active is set to Yes.
Click Save and Close.
To verify and test the custom reward link creation
Follow the steps below to verify and test the custom reward link creation.
Navigate to https://crm.maverickcrm.com/guest?clientid=XX
Replace XX with your client ID from CRM Setup and click Client Management.
Log in as a test guest.
Navigate to /guest/Account/GiftCards.
Confirm the page displays available gift card options.
Understanding the integration and how Tango Card Works with the CRM
Outlined below are details on how the integration and how Tango Card Works with the CRM.
Guest communication:
All emails sent from CRM and not from Tango Card.
Custom reward links direct guests to branded Tango Card landing page.
Landing page displays selected gift card catalog options.
Fulfillment process:
Tango card processes gift card selection and delivery.
Gift cards issued based on available account funding.
Guest receives digital gift card via email from Tango Card.
Account management:
Hotel or brand funds Tango Card account directly.
Catalog selections managed within Tango Card account.
CRM displays current account balance.
Multi-currency support:
Contact SHR team for assistance with multi-currency configuration.
All gift cards in single redemption must use same currency.
Exchange rates managed within Tango Card account.
Frequently asked questions
Outlined below are the some of the most frequently asked questions.
What are the benefits of using Tango Card rewards?
Gift cards are high-value, flexible rewards that appeal to a broad audience. They increase guest engagement, encourage repeat behavior, and can be more cost-effective than traditional room rewards while offering perceived value.
Can I limit gift card selections to specific brands?
Yes. You control which brands appear in your catalog. You can offer as many or as few options as appropriate for your program, and you can hide competitor brands from the selection.
What does the guest see when they redeem a reward?
Guests receive an email from the CRM with a custom reward link. Clicking the link takes them to a branded landing page where they select their preferred gift card from the available catalog. The experience is fully branded to your property or group.
How do guests know how many points they need?
The gift card redemption page in the guest portal displays available gift card values and the required points for each based on your configured conversion rate. Guests can only select gift cards they have sufficient points to redeem.
Can I offer gift cards in multiple currencies?
Yes, but multi-currency configuration requires coordination with the SHR team. All gift cards in a single redemption transaction must use the same currency.
Who manages the Tango Card account funding?
Hotels and brands fund their Tango Card accounts directly. SHR does not manage funding or payment processing. The CRM displays your current balance for reference but all funding transactions occur outside the CRM.
What happens if my Tango Card account runs out of funds?
Guests will not be able to redeem gift cards until the account is refunded. Configure the Low Balance threshold and admin notification email to receive advance warning when funds are running low.
Can I send gift cards as non-loyalty rewards?
Yes. While most implementations use loyalty points, you can also send gift cards through campaign workflows or manual reward issuance by creating reward rules with Partner Reward type.