This release delivers three significant enhancements, a redesigned guest profile experience, a new last stay loyalty program type, and campaign category management now built directly into CRMAdmin, alongside a broad round of quality improvements across Loyalty & Membership, Campaign Journey Builder, and the Email Designer.

The guest list and guest profile pages have been rebuilt as a modern single-page application, delivering a substantially faster and more intuitive experience for CRM administrators.

The guests search page has been updated with a richer filtering experience. Filters are now grouped into collapsible sections, Address & Contact, Tiers & Programs, and Advanced, making it easier to find what you need without the page feeling cluttered. The results table now supports expandable rows showing key guest details inline, configurable page sizes, and a CSV export.

The top of the guest detail page has been redesigned to give you a clear, at-a-glance view of the guest. Key highlights:

All sections of the guest record are now accessible from a single tabbed page, no more full page reloads when switching between sections. Tabs include: guest information, guest preferences, reservations, transactions, earning, reward, subscriptions, communications, profile audit log, merge candidates, additional programs, and reviews. Tabs are shown or hidden based on your program's feature configuration.

The edit form has been updated with improved controls throughout: searchable dropdowns for country, state, language, member level, and salutation; international dial code support on phone number fields; date pickers with validation; and inline duplicate email detection.

System-level administrators can now see which fields are hidden from client-level users, indicated by an eye-slash icon on each affected field. A Toggle Client View button lets system admins preview the page exactly as a client user would see it, useful for validating configuration changes before they go live.

Categories, used to organize emails, campaigns, forms, and pages, were previously managed in an external application. They are now fully managed within CRMAdmin under Campaign Management Tools, then Categories.

A new categories page provides a searchable, sortable list of all your categories. You can filter by name or by bundle type (Email, Campaign, Form, Page, Global), and publish or unpublish categories directly from the list with a single click. Bulk deletion is also supported for tidying up multiple categories at once.

Categories can now be created and edited on dedicated pages within CRMAdmin. When creating a category you can set the title, bundle type, description, alias, color, and published status. The alias is auto-generated if left blank. The same fields are available when editing an existing category.

Last stay is designed for stay-count-based qualification only, it does not support room night or spend thresholds, and is not a standard model in hospitality loyalty programs. Because qualification windows are anchored to each individual member's last stay rather than a shared program calendar, members have no consistent reference point for understanding where they stand in the program, which can create confusion and reduce engagement. SHR recommends membership or program calendar cycles for the majority of use cases.

If you are considering this program type, or wish to make any changes to program cycle, program term, or program start date, involvement from your SHR Account Team and an agreed project plan is required. Changing these settings without the appropriate migration steps can have unintended effects on member tiers and historical qualification data. Please contact your Customer Success Manager before proceeding.

The following changes have been made to Programme Settings. These are documented here for visibility; configuration should only be undertaken with SHR team guidance.

The program term dropdown now supports terms of up to 5 years (previously capped at 3). This applies to all program cycle types.

A third program cycle option, last stay, is now available alongside Membership and Program Calendar. Under this cycle, a member's qualification period is anchored to the date of their most recent qualifying stay, rather than a fixed calendar date or their join date. When Last Stay is selected, two additional configuration options appear:

A new toggle, Include No-Show Reservations for Tier and Term Calculations, allows no-show reservations to count as qualifying stays for tier and term calculations under the Last Stay cycle. This is off by default. When enabled, administrators are prompted to make a one-time decision on whether the setting should apply retroactively to historical reservations; this choice is locked after saving and cannot be reversed without contacting support.

When program cycle, program term, or program start date are changed, a confirmation dialog now requires the user to type CONFIRM before the change is applied, providing an additional safeguard against accidental modifications to live program configuration.

For programs using the last stay cycle, individual term dates are now visible on the guest detail page and guest portal, including Membership Term Start, Membership Term End, Last Qualifying Stay Date, and Cumulative Stays Count. These fields are only shown for loyalty members on last stay programs.